Professional Development
To raise the quality and competence of athletic coaching and administration to the highest level possible through leadership development, educational programs, training sessions, and informative publications.
Recognition
To promote and publicize interscholastic sports and its athletes through a comprehensive state awards program.
Mentorship
To foster athletic programs for boys and girls which provide social, educational, and competitive opportunities for student/athletes in cooperation with the Montana High School Association.
Longevity
To recognize those professional men and women who have devoted their energies over many years to bring excellence to athletic programs in Montana schools.